This site uses cookies. You can read how we use them in our privacy policy.


EVENT on Thursday 20th December 2018: Social Media Strategy Master Class

Posted by Bianca

This session develops your basic understanding of how social media can be used to cost effectively promote the work of third sector projects and organisations. You will have the chance to develop your digital skills in a supported environment, whilst building a social media strategy which will have sustainable impact on your organisation’s work.

This intermediate session aims to develop your understanding of how social media tools can support the work you do, including widening your reach using pay-for-advertising (more affordable than you may think) and understanding how scheduling and analytical tools can help you work more effectively.

We are delighted to have guest tutor Lou Mycroft, a social media ninja and digital pioneer @loumycroft , facilitating this session and sharing her top tips.

This session is designed to allow you to think about your organisation’s needs and potential areas for development and training. Lou will act as a digital nurse, supporting you to explore and experiment within the session.

By the end of the session you will start developing a social media strategy for your organisation, that reflects your organisation’s capabilities and capacity.

Lou uses FAB (Folded Arms Brigade) principles to support the development of digital meta-skills, enabling digital resilience and a growth in digital confidence.

You are required to bring along Smartphones, tablets/iPads or laptops to use within the session as no digital equipment is provided. Free wifi is available.

This session will help you:

• Develop digital confidence and resilience
• Explore scheduling, pay-for advertising and analytics
• Deepen your practice around self-identified organisational needs
• Identify opportunities for workplace continuing professional development (CPD)
• Begin to develop a social media strategy for the organisation, considering your capabilities and capacity.

Session requirements: This session is suitable for those that already have an understanding of what social media channels are relevant for their organisation. You will need to come prepared with log in codes and passwords for the platforms set up for your organisation, including your email password. Please see below for our beginners level session, which is a good pre-course to attend.

Date: Thursday 20th December 2018

Venue: SYCF, Riverside Works, Jessop Riverside, 800 Brightside Lane, Sheffield, S9 2RX

Time: 9.30 - 4.00 *The session officially ends around 2.30pm but people are welcome to stay until 4pm to work independently in a quiet environment.

Level: Intermediate

Cost: £80.00 per person (includes lunch)

Sheffield voluntary and community groups: £20.00 per person (maximum 2 places per group)

Statutory Body/Individual Consultants: £160.00 per person

Previous participants have said:

Very useful pointers to help make better use of social media, and demystify some of the jargon associated with it”

“The ability to ask specific questions relating to our own situation. Made the learning really relevant”

"Usefulness of just being in the room with equipment and time to think/plan”

"How relaxed it was, with plenty of time to try things out and work. It worked really well”

SYFAB training on related themes:

The SYFAB training session Is it for me?... Introduction to social media in your fundraising is a beginner’s introductory session exploring how social media can be used in your fundraising and to engage with potential donors. Visit the SYFAB Training and Events page here to find out more information about this session.


You need to book a place via the Training and Events page here.