An article in Third Sector highlights some interesting findings from recent research into charitable giving in the USA.

One thing that really stands out is the importance of framing your “ask” in the right words.

Also, offering something in return for a donation doesn’t always have the effect you might expect.

Read the full article on the Third Sector website: http://www.thirdsector.co.uk/caroline-fiennes-people-give-more-research-us-surprising-messages/fundraising/article/1326544