Interesting article in the Guardian about philanthropists. They identify five things that fundraisers should know:

1. They appreciate the skill of fundraisers, but would rather interact with leadership and front-line staff

More than two thirds (69%) will consider a request if it comes from someone they know and respect, compared to less than a third (31%) when approached by a fundraiser.

2. They expect fundraisers to have done their research — but they must also interpret it properly and approach at the right time

You should also be wary of immediately approaching potential donors for money. Wealthy people expect charities to take their time – sometimes years – before asking for a large sum.

3. They like being appreciated, but for most saying thank you is sufficient recognition

Major donors are deeply aware of – and hurt by – the common perception that their giving is driven more by ego than generosity. The main reason they give, identified in numerous studies, is because of a personal commitment to making a difference.

4. They want to know their money made a difference, but long reports aren't always necessary

Most charities now understand the importance of showing donors the evidence that their money has made a difference. A few may demand extensive updates on key performance indicators and the like, but many prefer more human-level reporting.

5. They like being philanthropic, so don't need their arm twisting — but they need you to make the experience as fulfilling as possible

You can read the full article here:

www.theguardian.com/voluntary-sector-network/2013/sep/30/charity-major-donor-fundraising-philanthropy