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EVENT on Thu 14 Dec 2023 : Social Media Strategy Masterclass with Social Media 'Guru' Dr Lou Mycroft

Posted by Andy

Is this session for you?

• Can you log into social media platforms used by your organisation?
• Do you know the basics of operating each platform that is relevant for your organisation?

And most of all…

• Are you at the point where you need to gather all the work you do on social media and create a social media strategy?

If you have answered ‘yes’ to all questions this session is for you.

Please note: This intermediate course does not cover basic or general functionality.

This interactive intermediate level session supports you to develop a social media strategy for your organisation/project, considering your capabilities and capacity.

The session also aims to develop your understanding of how social media tools can support the work you do, including widening your reach using pay-for-advertising (more affordable than you may think) and understanding the basics of how scheduling and analytical tools can help you work more effectively.

We are delighted to have guest tutor Dr. Lou Mycroft, a social media ninja and digital pioneer, facilitating this session and sharing her top tips and experience in this field.

So how does it work?

• The session will use Zoom to create a virtual classroom, where presentations and group interactive discussions will take place, just like they do in a traditional classroom
• You will use time to work independently to begin developing a social media strategy for your own organisation, that reflects your organisation’s capabilities and capacity
• There will also be a coaching session of 20 minutes each to ask your social media and strategy questions
• If there are multiple members of an organisation in attendance, they will share the coaching session; this is to encourage shared organisational learning
• Access to a padlet of resources
• Time scheduled for lunch and breaks.

Lou uses FAB Digital principles to support the development of digital meta-skills, enabling digital resilience and a growth in digital confidence.

Session requirements:

• This session is suitable for those that already understand which social media channels are relevant for their organisation and how they work
•  You will need to come prepared with log in codes and passwords for the platforms set up for your organisation.

This session will help you:

• Develop digital confidence and resilience
• Explore the basics of scheduling, pay-for advertising and analytics
• Deepen your practice around self-identified organisational needs
• Identify opportunities for training others
• Begin to develop a social media strategy for the organisation, considering your capabilities and capacity.

Date: Thursday 14th December 2023
Time: 09.30pm - 14.30pm
Level: Intermediate
Cost: £40 per person
Sheffield voluntary and community groups: £40 per person (maximum 2 places per group):
Statutory Body/Individual Consultants: £160 per person
Location: Zoom Virtual Classroom

Details of how to join the session will be emailed out the day before the training session to the email provided upon booking.

If you have never used Zoom before there is a useful online guide to it here.

Previous Zoom Virtual Classroom participants said:

“I have learnt so much from today's session, I will be taking onboard feedback from the team about our current social media pages. I will be adding in a lot of the information we have been given into our social media strategy. and looking at how to streamline my processes”

“I couldn't imagine how it would work but it was so well structured and organized, well-paced and a good balance of 1:1, group time and time to plan”

“I often feel I don't get actual things done on courses, just theory, so it was great to get that today”

“I feel that my knowledge has expanded with regards to social media tools and platforms.  Some great suggestions”

“The virtual classroom has been great and has been executed really well”

“Well paced, thought I would be Zoomed out be the end (I'm not)”

“Great training and fantastic support”


You must book a place through our website. Please add the email address you would like the Zoom invite sent to.

*Places on the session are limited; we will open up further dates if there is the demand. To register your interest in future sessions please contact

We accept bookings using the following payment methods:

• Online using debit/credit card or Paypal account

The quickest and easiest way to book places is to book and pay instantly online using the online booking system in the green box below. Select "Card/Paypal" for this option. Payment can be made by debit or credit card, or through your Paypal account if you have one. Your booking will then be confirmed immediately by email.

• Online followed by BACS

If you prefer to pay by BACS, you can provisionally reserve your place online by selecting "BACS / Cheque" on the payment screen. You then need to make a BACS payment using the details in the reservation email we send you. Please contact us if you are only able to pay by cheque or if you require and invoice for payment. Once we've received your payment, we will confirm your place by email.

You can download our payment and cancellation terms and conditions here.



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